Consumers told us what was missing in our competitor's product: Rakesh Srivastava

Indirect learning is a more general construct because it includes both vicarious learning as well as learning through the experience of competitors in a competitive market space.

Source: economictimes.indiatimes.com > http://economictimes.indiatimes.com/news/company/corporate-trends/consumers-told-us-what-was-missing-in-our-competitors-product-rakesh-srivastava/articleshow/50336884.cms