Brand loyalty takes a back seat: Pandemic pushes homemakers to try out new brands

A study by EY on the impact of Covid on homemakers reveals that a little more than half (53 per cent) tried a new brand during the pandemic. Of this, 35 per cent liked the new brand and stayed with it, while 38 per cent switched back to their original brand.

Source: economictimes.indiatimes.com > https://economictimes.indiatimes.com/news/company/corporate-trends/brand-loyalty-takes-a-back-seat-pandemic-pushes-homemakers-to-try-out-new-brands/articleshow/79054377.cms